This is true for stylists and designers across creative fields. When I was a textile stylist, creating colors and patterns for fabrics for men’s clothing, I eagerly awaited the trend reports, forecasting the colors of the season to incorporate into our seasonal fabrics. Bonnie Edelman’s photograph, Campo Sunset, comes to mind with the description of the energy of the red hues.Īnd Golden Campo is on the other side of the spectrum, the warmth of yellow. Color Theorists describe the usual strong reactions to orange, more so than other colors, it's a “love it or hate it” color. Pantone “literally combs the world looking for color influences.including the entertainment industry, art, artists, technology, sports and socio-economic conditions.” The color chosen will subsequently impact many industries and individuals.Oranges and reds are warm colors associated with nature, with daylight or sunset. PMS, the Pantone Matching System, enables color to be consistent across industries, from paints, to printing ink to textiles to lipsticks.The selection of a particular color is a thoughtful process. It has evolved to create standardized color palettes for a number of industries, including graphics, fashion textiles and interior design. This robust color was descibed as a “spirited reddish orange”, and will “provide the energy boost we need to recharge and move forward”.Įiseman continued, “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”Pantone Inc, the NJ company, began as a source for printing guidelines. “Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. This was big news and cause for lots of review and discussion in the design worlds. announced that Tangerine Tango #17-1463 will be “The Color of the Year 2012”.
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